7/2/2023 0 Comments Rockstar energy drink“Rockstar Unplugged delivers the ingredients consumers have been asking for, creating an opportunity for us to transform the category and introduce new consumers to our energy portfolio,” Torres said in a statement. The energy drink business has long skewed toward young males.įabiola Torres, PepsiCo general manager and chief marketing officer of the company’s energy drink category, said 91% of customers “told us they wanted a beverage that lifts their mood.” PepsiCo is aiming to attract younger, female customers with the latest Rockstar launch, according to CNBC. ![]() ![]() It is priced at $1.99 per 12-ounce “slim” can. The hemp-infused drink is sugar- and calorie-free and will be sold in three flavors – blueberry, passionfruit and raspberry cucumber. “These elements combined with a fruit-forward energy boost help maintain an easy-going, free-flowing, and soul-fueling attitude for any mood or occasion,” PepsiCo said in a press release. The beverage has just 80 milligrams of caffeine, much less than most other drinks in the Rockstar Energy lineup. PepsiCo’s Rockstar Energy brand unveiled a hemp-infused drink on Tuesday – the latest product launch in its effort to lure new customers.ĭubbed “Rockstar Unplugged,” the energy drink is infused with hemp seed oil as well as B vitamins, spearmint and lemon balm. ![]() McDonald’s to close its Russia locations - after huge social media pressure ‘Cracker Jill’ unveiled to promote women’s sportsĮx-Pepsi CEO called Putin a ‘great leader’ after Russia annexed Crimea I sued Pepsi when they wouldn’t give me a fighter jet: Netflix doc
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